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Results-Driven Growth Marketing
About
I’m Honza Tuhacek. I build and grow e-commerce businesses and advise DTC brands on growth, messaging, customer experience, conversion, and discoverability.
I look at the whole business, from positioning and content to the website experience and conversion, as well as how people find the brand through traditional search and AI-driven discovery, how they perceive it, and how they interact with it.
I use data, analytics, hands-on experience, and judgment to make sense of what’s working, what isn’t, and where to focus.
Where I Add Value
When a brand needs better marketing judgment, clearer priorities, and stronger execution.
How clearly the brand communicates its value, how well it converts interest into customers, and how effectively marketing drives growth.
A broad operating perspective shaped by hands-on experience, real decisions, and real outcomes, not theory alone.
FAQ
I’ve worked with businesses at different stages, from startups to established DTC e-commerce brands, as well as tech companies and nonprofit organizations.
Both. It depends on the size of the business, how the team is structured, and what resources are already in place. I can help set direction at a strategic level, but I’m equally comfortable getting hands-on when the situation calls for it.
When they copy tactics and trends without understanding the strategy behind them, focus on the wrong priorities, or make it too hard for customers to understand the brand and buy from it.
AI has changed SEO from competing primarily for rankings and clicks to competing for visibility across search and AI-generated answers. Traditional SEO remains the foundation, but it now extends across more touchpoints, with greater emphasis on authority, topical relevance, and credibility beyond a brand’s own website.
Get in touch
to see if working together feels like the right fit.
© [Honza Tuhacek] 2026